Project Title
AMA MUSIC FESTIVAL: Promotion of a new management model of eco-tourism festival through the sustainable valorization of arts, territories and young people

Project funded by PR FESR Action 1.3.11 Interventions to support cultural, creative and audiovisual enterprises – _Sub A – Consolidation of existing enterprises.

Project amount: 181,000.00
Public support granted: 126,700.00

PROJECT DESCRIPTION
The project’s main purpose is to test a new management model for music festivals in the market by setting two ambitious goals:
1) to innovate the “tourism festival” product by testing a management model that makes the optimization of carrying capacity and the sense of ownership of younger citizens and residents its main development trajectories;
2) to be a driving force for the development and attractiveness of the territory by developing its potential as an ecofestival.
The design innovation brought about is made possible by the contribution of qualified specialist consultancy united by a great attention to sustainable design, as a vehicle for raising awareness and ecological behavior.

The main results of the project:
– Creation of a new circuit of music promotion based on eco-sustainability;
– Promotion and enhancement of the piedmont territory capable of attracting sustainable tourist flows;
– Promotion of investments for the improvement of infrastructures and services related to cultural and experiential fruition;
– New impetus to the development of entrepreneurial and associative activities capable of strengthening local identity and social capital especially of young people;
– Launch of a new audience development program, capable of bringing together new categories of users of creative and cultural content.

Project Partners:
• Tourist Information and Reception Offices (IAT) of Bassano del Grappa and Asolo
• Tourist Consortium “Vivere il Grappa”
• Coldiretti province of Vicenza and Treviso
• Park For Fun
• Ubik Bookshop
• Sea Shepherd Italia Onlus
• Klasse uno Network